Viralheat marketing guides offer white papers, reports, and how-to guides for social content marketers.
  • Customer Service Evolved

    Good customer service on social media can make the difference between an angry churn or a satisfied consumer. Have you implemented social customer service into your business? Read how your company can successfully integrate smart monitoring and customer service practices into your business thus saving time and money. Learn this and more in the white paper...

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  • What Your Business Needs to Know About Instagram

    Instagram is one of today’s fastest growing social media platforms. With over 100 million active users (and counting!), businesses have started to take notice. See how your brand can successfully integrate Instagram into your social media marketing plan with a free download of “Instagram Best Practices for Businesses.” Understand how to use Instagram’s unique qualities...

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  • The Importance of Online Reputation Management

    Do you know what people are saying about you online? Consumers today trust personal and peer recommendations and online reviews more than anything else when researching a product, business, or service. Learn how to manage and maintain your online reputation with a free download of “Online Reputation Management – Where do YOU stand?” See why...

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  • Location Wars – The Strategy Behind Locations and Check-ins

    Browse through your social media feeds – it’s very likely that you will see at least one of your friends or connections checking into a restaurant, event, or some other location. Most social networks today offer some form of check-in or location tagging feature. Learn how businesses can strategically use locations to their advantage with...

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  • Social Media Policy: Reducing Social Media Risk and Increasing Policy Compliance

    Do you have multiple teams or team members handling your corporate social media accounts for PR, marketing, sales, customer service, and more? This might bring the risk of your reputation being hurt if a someone on a team mishandles social media. Learn how your business can benefit from creating and implementing a social media policy...

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  • Best Practices for Social Media Customer Service

    Social media has drastically changed how businesses do customer service as they now need to include social in their customer service efforts. Consumers are changing the ways they reach out to a brand, so businesses need to be ready to address them. Learn how social media affects customer service with a free download of “Social Customer...

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  • The Dynamic Relationship Between Public Relations and Social Media

    The advent of social media has changed the way many traditional roles function today, especially in the field of public relations. Because public relations deals so closely with reaching the target audience with proper messaging, PR pros have had to adapt their strategies to heavily incorporate social in their day-to-day tasks. See how Public Relations...

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  • Why Mobile Social Media Belongs in Your Marketing Plan

    Mobile technology allows us to be accessible virtually anywhere, even as we’re increasingly on-the-go. See why social media is a necessary piece to mobile marketing with a free download of “Social Media and Business in a Mobile World.” Learn how much time consumers spend on mobile social apps each day. See how you can use social...

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  • Reduce Your Churn Rate and Increase Retention Today

    All too often companies put too much focus on acquiring new customers and not enough focus on retaining current customers. This causes current customers to leave, resulting in a high churn rate to match the high acquisition rate. Learn how to reduce churn and increase retention with a free download of “How to Reduce SaaS Churn Rates.”...

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  • Engage Effectively With Your Audience Across Social Media Platforms

    Not all social media platforms were created equal. Successful businesses understand that there is a difference between today’s most popular networks and treat each platform independently of each other. Start effectively engaging today with a free download of “Understand the Unique Benefits of Social Platforms.” Understand differences between Facebook, Twitter, Google+, LinkedIn, & Pinterest. Learn how...

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  • Shareable Content – The Key to Social Media Engagement Success

    Think about a video, photo, or story that has gone viral. Its popularity is evident in the number of likes, shares, and comments each receives, proving there is a direct link between shareable content and high social engagement. But with so many new platforms to manage and so much happening on any given day, how can...

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  • Identify and Understand the Importance of Social Media Sentiment

    Conversations about your brand, product, service, or competitors are happening all over the social web. The ability to identify the sentiment of conversations online is a powerful asset for any business as you can use this information to act accordingly. With a free download of “Understanding Social Media Sentiment” you will: Understand why online sentiment is key...

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