Your Facebook Page is about to change, here’s what you need to know


March 18, 2014
Facebook, Social Media

Following the announcement of a revamped News Feed, Facebook last week said it would introduce a streamlined look for Pages. Announced March 10th, redesigned pages will change the appearance for visitors and admins. The new look is rolling out on desktop initially and will display content in a single stream, while admins will lose Page tabs. The most immediate change will be the way the pag­e is set up. Remember the two-column view? That will now change to a single-column view and … continue reading »

Meat-and-Potatoes Editorial Calendar


March 12, 2014
Marketing, Social Media

With a plethora of editorial calendar templates available, we wanted to gift our customers and readers with a basic, nuts-and-bolts, meat-and-potatoes template. Sometimes, with all the confusion of managing a social presence, we need a straightforward solution to organizing and scheduling future posts–no bells and whistles. So for those of you who are tired of the color-coding and scrolling through numerous tabs, you may download the Viralheat Social Media Editorial Calendar. The file is split into weekly sections. We have … continue reading »

Zendesk Integrates with Viralheat


March 11, 2014
Customers, Social Media

Social media has become the standard for digital conversations. From opinions and critiques to questions and problems, gone are the days of emailing a business and waiting for a response. Users today find that the easiest and most effective way to demand satisfaction is through social. This is no surprise, as the response time alone is much faster via social media than other channels. Not only that, the business has no ability to ignore you, as your voice is heard … continue reading »

How To Deal With Negative Reviews


If you’re a business owner, your work is your baby. It’s your blood, sweat and tears. It’s years of hard work and something you want to keep going for lifetimes to come. All that starts to fall apart when you see a negative review. In fact, any criticism is seen as a personal affront. And it hurts. No matter how much it hurts, every negative review is an opportunity for you to learn something about yourself, your business and how … continue reading »

‘Content is King’ but Which Type Reigns Supreme?


March 10, 2014
Content Marketing, Social Media

Navigating the plethora of web and social content today is like diving into a Chuck E. Cheese ball pit- looking for a few specific balls! Alright, that was a super corny opener meant to grab your attention by playing on nostalgic, childhood memories. But explaining the search for quality content in this way does have validity. As more and more companies emphasize content marketing, the amount of content online is only going to increase. In some ways, this is good … continue reading »

News & Social: The Russia, Ukraine Conflict


So if you’ve opened up the newspaper (or more likely, read the news online) you have probably come across an article about the recent hulabaloo in Russia. If you didn’t catch the drama as it unfolded, you may be scratching your head as to what is happening. There’s a huge amount of analysis and not an easy way to get an ‘at a glance’ view of the situation. That’s why I spent a lot of time learning about this newsworthy … continue reading »

Blog with Purpose


March 6, 2014

As an additional channel for brands to engage with audiences, the blog is, and should be, a lead-generating, prospect-converting, revenue-driving workhorse. You should be able to clearly identify why you blog, what you post, and what key performance indicators you will used to measure your success. Lacking this clear vision, you may be wasting time and resources developing content that will not contribute to improving bottom line or supporting future customers. This article will deconstruct the blog strategy as a … continue reading »

How Social Media and Big Data Improve Emergency Relief


March 5, 2014
Big Data, Social Media

Large-scale emergencies and natural disasters are by nature chaotic. Relief efforts must rely on past experience, information available about the situation and, ultimately, a lot of guess work in order to rescue those in danger, supply food and water, and restore the necessary infrastructure. In order to improve response times and better focus rescue efforts where they are needed most, emergency responders have started turning to social media and other forms of big data to gain a better picture of … continue reading »

Are you a bad blogger?


March 4, 2014
Blogging, Social Media

If you’re a blogger, you want to be a good blogger, right? You didn’t start your blog to be bad, you started it because you had something to say, a hobby, or you thought it was the cool social media thing to do. Either way, you want to be good at it. Your friends and family will tell you it’s an awesome blog because they have to. Your haters will be a bit more vocal and actually tell it like … continue reading »

How to Use Social Media to Strengthen Partnerships

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March 3, 2014
Marketing, Social Media, Twitter

So, your business is growing and thriving. As you grow, you want to make sure your partnerships with other business are growing and thriving too. Your blog managers are likely already conversing with others via email. You are exchanging blog posts and valuable content for each other’s readers, but that’s about it. How can you strengthen these partnerships between companies as a whole, in an efficient and effective way? You could spend more time emailing each other, or you could … continue reading »