The Viralheat Blog is a social media and content marketing resource for enterprises with a focus on industry news, Viralheat updates, and research reports.

Integrating Smart Monitoring Into Your Social Customer Service Practices

NOTE: This is the second installment of a 3 part series on how to implement social media customer service into your business plan. In the previous blog post, we explained how to think about social customer service for your business. To summarize, social customer service is recognizing and reacting to your upset consumers through social...

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3 Steps to Effective Influencer Outreach

74% of consumers rely on social media to inform their purchasing decisions. 90% of consumers trust peer recommendations. Only 33% trust ads.  The above statistics clearly indicate that social media influences purchase decisions, impacts opinions about brands, and thus influences brand personality. So, to be relevant in today’s world, where social conversations are happening at the speed of...

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Need evidence of effective social media marketing? Get the Social Media Marketing Impact Report

It will come as no surprise that all of us at Viralheat are big believers in the power of social media to acquire new customers and drive sales. That’s because we see it first-hand, every day, as we assist our customers with optimization of their social media marketing strategy. For most, their primary objective it...

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What is Social Customer Service Today

When your cell phone breaks – it’s a major headache. We’ve all been there at one point or another: you accidentally drop your phone on the ground and it breaks, invariably becoming a $600 paperweight. Enjoy your new cracked-berry! After this happens, what do you do? For most people, you vent. But before you call...

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#MetricsChat Recap: Social Media Listening with Josh Martin

Last week on March 5th, Josh Martin, Director of Digital and Social Media, Arby’s guest-hosted the 13th session of #MetricsChat series. We discussed “Social Media Listening” and discovered how to make an impactful marketing strategy, using some of the cool tips from the conversation. Without any further delay, here is the summary from our Twitter chat: Q1. @ksalkind3: How do you define...

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