The Viralheat Blog is a social media and content marketing resource for enterprises with a focus on industry news, Viralheat updates, and research reports.

#MetricsChat Recap: Matt Siltala discusses “shareable” visual content

Yesterday, we had the privilege of having Matt Siltala, President & Founder of Avalaunch Media as our expert guest for the #MetricsChat series. We had a very fruitful conversation around the topic “Creating Shareable Visual Content“. The key takeaway from this 30 minutes long Twitter chat was that marketers need to focus on the “shareable” aspect of the...

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Is Video the Future of Content Marketing in the Mobile Age?

I don’t know about you but I personally hate reading blogged content on mobile phones. Perhaps it’s my age? My eyes definitely aren’t as good as they used to be. The cold weather doesn’t help. Have you tried pinching and tapping at your mobile phone’s screen just to make the content big enough to read...

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#MetricsChat Recap: Sarah Evans talks Marketing Metrics

We witnessed yet another great session of #MetricsChat series yesterday. Sarah Evans, Digital Correspondent for @PayPal, @Cisco, @CoxComm, @ShortyAwards, @iamangelfdn, and @licensingexpo was our expert guest host for the event. Sarah shared valuable insights around our topic of discussion,”How to set expectations, measure success, and celebrate success with clients?“. The 30 minutes session saw some great questions and answers rocking the e-floor. The response...

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Udemy Graduates to the Next Generation of Content and Social Marketing with Viralheat

Global online learning marketplace uses Viralheat to better understand its social following and drives a 35 percent increase by publishing content that it is optimized for engagement. Total mentions of Udemy soared by 43 percent, Facebook fan activity doubled, and public sentiment became more positive.

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Announcing The Next Big Thing in Social Media

I was recently asked if I could identify the next big thing in social media. My client wanted to know which network they should “get into bed with” before they exploded and became the next Facebook or Twitter. Sadly, I don’t have this inside information. If I did, I’d be spending more time with Venture...

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