How-to: Enterprise Social Media Marketing

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Enterprises have begun to understand the value of social media marketing for engaging with customers, driving marketing campaigns, and increasing long-term revenue. However, with multiple social platforms to choose from, which platform works best for your brand? This post will offer an introduction and best-use case for each two of the largest social media networks: Facebook and Twitter. Facebook With over 1B active users, Facebook remains the most popular social network. A recent study, however, showed that teens and young … continue reading »

The Value of Social Media Marketing

Advantages of SMO

April 1, 2014
Category:  
Marketing, Social Media

Social media marketing is the process of gaining traffic and conversions through social media.  Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. For instance, Twitter is a social site designed to let people share short messages (140 characters or less) with others within a rapidly moving timeline. Facebook, in contrast, is a full blown social networking site that allows for sharing updates, photos, joining events, and … continue reading »

Predictive Analytics at Massive: the Advertising and Marketing Summit

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Category:  
Events

Want to learn how the enterprise social media management of tomorrow can drive your social ROI and conversions? Want to invest in a product that yields social dividends? On April 3 at the Massive: the Advertising and Marketing Summit, Viralheat will showcase its lead identification and predictive analytics technology. Predictive analytics anticipates buyer intent via human intent and natural language processing technology to deliver leads as they happen. Rather than relying solely on cold calling and marketing automation processes, predictive … continue reading »

The Social Media Management of Tomorrow

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As an enterprise, are you extracting meaningful data (as in additional revenue or market insights) from your social efforts? Are you aggregating this data and using it to drive lead-generation and conversions? If not, then your social has fallen into soft market speak (i.e. social builds “relationships,” it makes customers feel “heard”). This post will examine enterprise social media management as it is. Then, it will move to the social media management of tomorrow and show enterprises how they can … continue reading »

Viralheat Speaking at the ad:tech 2014 Conference

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March 26, 2014
Category:  
Events

Traditional real-time monitoring and engagement has lost is luster. The future of successful social media marketing depends on using predictive social analytics and behavior to identify potential leads, which increases ROI and exceeds sales and marketing goals. Want to learn more? Join Jeff Revoy, CEO of Viralheat, and Jay Stock, VP of Digital Solutions at Experian Marketing Services at ad:tech San Francisco 2014. The session, entitled “The Move to Predictive Social Behavior,” will cover how businesses can use predictive social … continue reading »

Viralheat Speaking at the Social Media World Forum, Europe

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March 25, 2014
Category:  
Events

Major brands today are on social media: Coca-Cola, Nike, and Williams-Sonoma. Engaging customers via social isn’t anything new, yet marketing departments struggle to show tangible social ROI results. Predictive social behavior and analytics provides companies the tangible results they are looking for by allowing them to use social media to identify hot leads and increase social conversion rates. The real-time monitoring and engagement techniques businesses use is no longer an effective lead-generation or conversion tactic. When a user tweets “I … continue reading »

Why Your Facebook Organic Reach is Down and What You Can Do About It

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If you’ve been keeping a close eye on your Facebook Page insights lately, you make have noticed that your organic reach is down, more so than past six months. The bad news is, it’s going to keep plummeting. Don’t be shocked if it falls down to 1-2%. That means, if you have 1,000 likes, only 10-20 of those fans will see your posts. Yikes! Facebook Pages for business launched in 2007 and since then, it’s been a constant struggle for … continue reading »

Zendesk And Social – The New Customer Service

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March 20, 2014
Category:  
Customers, Engagement

Customer service is an incredibly important part of a business strategy. We all remember when we’ve received bad customer service, whether at a restaurant or department store, and the feeling of being treated poorly by an employee can seriously tarnish the reputation of that business. When you have a problem with a product, often you will have to drive to the store you bought it from and ask a potentially unknowledgeable person to help you. Even at its most passive, … continue reading »

Your Facebook Page is about to change, here’s what you need to know

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March 18, 2014
Category:  
Facebook, Social Media

Following the announcement of a revamped News Feed, Facebook last week said it would introduce a streamlined look for Pages. Announced March 10th, redesigned pages will change the appearance for visitors and admins. The new look is rolling out on desktop initially and will display content in a single stream, while admins will lose Page tabs. The most immediate change will be the way the pag­e is set up. Remember the two-column view? That will now change to a single-column view and … continue reading »

Meat-and-Potatoes Editorial Calendar

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March 12, 2014
Category:  
Marketing, Social Media

With a plethora of editorial calendar templates available, we wanted to gift our customers and readers with a basic, nuts-and-bolts, meat-and-potatoes template. Sometimes, with all the confusion of managing a social presence, we need a straightforward solution to organizing and scheduling future posts–no bells and whistles. So for those of you who are tired of the color-coding and scrolling through numerous tabs, you may download the Viralheat Social Media Editorial Calendar. The file is split into weekly sections. We have … continue reading »