SnapChat for Marketing: How Your Business Can Benefit


January 30, 2014
How To, Marketing, SnapChat, Social Media

Wondering what the next social media craze is or looking for new ways to ramp up your social media strategy? Have you heard of SnapChat? SnapChat is an app that is popular amongst the 13-25 year old crowd and if you don’t fit that age range you might not heard of it but if your brand is targeting that demographic, let’s talk about how you can get involved. What is SnapChat? SnapChat is a popular mobile app that logs over … continue reading »

Tips On Mobile Friendly Email Marketing


January 22, 2014
Engagement, How To, Marketing

It is a universal truth of business that the merits of a product mean nothing. It’s true and you know it. It’s marketing that sells, not quality. Sure, it would be great if the marketing effort is  supported by a quality product or a service without inflating production costs, but it’s definitely secondary. If you don’t advertise yourself, you aren’t going to be very successful. That’s why companies all over the world, big and small, pour large sums of money … continue reading »

Best Practices for Social Media Customer Support

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These days, everything has gone ‘social’ and customer service is no exception. It’s easier than ever for customers to reach companies quickly…and publicly. When faced with an issue, many immediately turn to social media to get their issues resolved–myself included. Why do I do this? Well, I know that if I tweet an issue at a company, they will want to resolve the issue as quickly as possible to avoid any bad press. As someone who has been on both … continue reading »

10 Smart Ways to Increase Online Sales through Social Media


It’s the holiday season, and smart retailers aren’t just advertising their Black Friday and Cyber Monday sales on television. They are also coming up with social media strategies to increase online sales throughout the remainder of the year. Social is bigger than ever, and you’re guaranteed to reach thousands, if not millions, of people with a few well-placed posts. It’s also a lot cheaper to run a social media promotion than it is to invest in offline media. Even a … continue reading »

How to Find Great Content for Your Social Networks


November 27, 2013
Engagement, How To, Social Media, Uncategorized

Creative juices running low recently? Don’t worry. You’re not alone and it doesn’t make you any less of a social media manager. We all have some down time and need new sources for content. Curating content is a vital role and something that most people don’t understand about being a social media manager. It’s usually the hardest thing to do. How do you keep it fresh, relevant and engaging?  What are your friends sharing? Believe it or not, your friends … continue reading »

Driving Social ROI with an Integrated Marketing Approach – Webinar Recap

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By now you’re already using social media as part of your marketing efforts. The question is where do you go from here? Can you get more from social media? How do you make it measureable? How do you use social media to drive real revenue for your business? Last week, we had the pleasure of hosting a webinar with two of the industries most knowledgable experts on the subject of driving social ROI – Jason Miller, Senior Manager of Content Marketing … continue reading »

Top Tips on How To Use LinkedIn For Business – Expert Advice from Jasmine Sandler


(Note: This interview is the final installment of a five part series with digital marketing expert Jasmine Sandler) In the social networking world, LinkedIn is the platform for professionals.  With more than 259 million members across 200+  countries, LinkedIn is the place to be if you want to connect with peers and build your professional network. But beyond personal gain, LinkedIn is great for business. Because behind all these professionals, are companies and brands of all sizes and from all … continue reading »

How To: Create an Awesome LinkedIn Company Page


Be honest. The last time you thought about LinkedIn was probably never or maybe when you were looking for a new job. Oh hey, I’ve got this thing called a resume on LinkedIn, maybe it’ll help me out. As a social media manager, you can also leverage LinkedIn in a variety of ways that don’t include looking for a new job. Ever thought about creating a LinkedIn company page for the brand you’re managing? Yeah. Another shiny new network to … continue reading »

7 Shortcuts for Getting Website Traffic in Record Time


November 3, 2013
Guest Authors, How To, Marketing, Social Media

There is a problem that all site owners, webmasters, and bloggers usually experience when they first get started – that problem is getting website traffic, and most importantly relevant website traffic, to their site. I had this problem when I first started blogging, and countless others have as well so you’re not alone. In this post I’m going to show you a number of straight forward shortcuts that I use to generate hundreds of thousands of visits to websites that … continue reading »

How to Grow Your Audience Through Social Media


Some businesses have an engaged and captive audience and, as a result, a thriving social media presence. Yet there are still many companies who don’t, especially in the B2B industry. Thankfully social media gives B2B bloggers, writers, and industry experts the tools to help boost interest in their brand. The truly difficult aspect of social media is knowing how to use the various platforms to target different audiences. Here are some methods to gain viewership across the different social networks. … continue reading »