Marketo Webinar: The Move to Predictive Social Analytics


As the social media marketing of tomorrow, predictive social analytics drive sales and increase the number of leads in your business’s pipeline. How? Take a quick look at any of your social media feeds. Chances are someone is talking about what they want or need in one form or another. Consider all the posts from “#itsaboy” to “#isaidyes” to “#newcar” – people constantly share facts about their personal life in a public forum. This kind of information sharing allows businesses … continue reading »

Recap: Beyond Social Listening at the Marketo Marketing Nation Summit 2014

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April 16, 2014

It’s clear that marketers are still focusing on real-time engagement and listening. This is why the “Going Beyond Social Listening – Using Social Media to Predict Buyer Intent” session at the Marketo Marketing Nation Summit 2014 in San Francisco was so valuable.  During this session Viralheat CEO Jeff Revoy, DT-HBS CMO Paul Sebastien, and Appia VP of Marketing Sally Lowery gave insight on the importance of the move to predictive social analytics along with relevant examples and successful case studies. … continue reading »

Marketing’s Move to Predictive Social Analytics at the Social Media World Forum (#SMWF)


April 7, 2014
Events, Marketing

Looking back at the Social Media World Forum (#SMWF) in London, it’s clear that real-time engagement and listening were a major focus of many of the keynote and breakout sessions.  This is why the Social Business breakout session “The Move to Predictive Social Behavior” was so important – rather than focusing on today’s current (and waning) trend of real-time monitoring, Viralheat CEO Jeff Revoy and DT-HBS CMO Paul Sebastien gave insight on the next big thing in marketing – the … continue reading »

Viralheat at 2014 Marketo Marketing Nation Summit

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The Marketo Marketing Nation Summit is an event to get hyped up for. First, over 3,500 marketers and thought leaders will gather to share industry insights that can mean the difference in how enterprises approach the remaining three quarters of 2014. Second, Viralheat CEO Jeff Revoy, DT-HBS CMO Paul Sebastian, and Appia VP of Marketing Sally Lowery will present the social media management of tomorrow on Tuesday, April 8 at 8:00AM in 2022-2024. Third, Viralheat will exhibit its vast capabilities with … continue reading »

Predictive Analytics at Massive: the Advertising and Marketing Summit

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April 1, 2014

Want to learn how the enterprise social media management of tomorrow can drive your social ROI and conversions? Want to invest in a product that yields social dividends? On April 3 at the Massive: the Advertising and Marketing Summit, Viralheat will showcase its lead identification and predictive analytics technology. Predictive analytics anticipates buyer intent via human intent and natural language processing technology to deliver leads as they happen. Rather than relying solely on cold calling and marketing automation processes, predictive … continue reading »

Viralheat Speaking at the ad:tech 2014 Conference

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March 26, 2014

Traditional real-time monitoring and engagement has lost is luster. The future of successful social media marketing depends on using predictive social analytics and behavior to identify potential leads, which increases ROI and exceeds sales and marketing goals. Want to learn more? Join Jeff Revoy, CEO of Viralheat, and Jay Stock, VP of Digital Solutions at Experian Marketing Services at ad:tech San Francisco 2014. The session, entitled “The Move to Predictive Social Behavior,” will cover how businesses can use predictive social … continue reading »

Viralheat Speaking at the Social Media World Forum, Europe

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March 25, 2014

Major brands today are on social media: Coca-Cola, Nike, and Williams-Sonoma. Engaging customers via social isn’t anything new, yet marketing departments struggle to show tangible social ROI results. Predictive social behavior and analytics provides companies the tangible results they are looking for by allowing them to use social media to identify hot leads and increase social conversion rates. The real-time monitoring and engagement techniques businesses use is no longer an effective lead-generation or conversion tactic. When a user tweets “I … continue reading »

How Big Data & Social Made House of Cards a Hit


February 28, 2014
Big Data, Events, Marketing, People

Have you caught up on the newest season of House of Cards? No? Well what are you waiting for? Go watch it right now, it’s all on Netflix- and it’s great. All caught up? Good. For those who won’t bother watching- one of the most popular television shows out now, House of Cards, combines immediacy, amazing writing and actors, and big data to create a truly amazing television experience. Indeed, this perfect formula for a TV show is just that- … continue reading »

Forrester Groundswell Awards Submission Page


February 25, 2014

Who We Are Viralheat is a social management platform that empowers enterprise businesses to use the social web to listen and learn about customers in order to build meaningful, deep, and relevant business connections across multiple social networks. Developed to provide a comprehensive and unified set of social marketing and management capabilities, Viralheat is the only software platform an enterprise business needs to monitor, create, publish, or analyze its social activities.

The Top 3: Social Media Round up


February 21, 2014
Current Events, Events, Facebook, SnapChat, Social Media

Been living under a rock this week? If so, then you have missed plenty of buzz on social media; from updates on the Olympics, to new TV hosts, to huge waves being made in the tech industry. All of these topics have been discussed about, in-length, with dozens of articles being written across dozens of websites. But who has the time to keep up with all of it? Luckily, if you have been out of the loop for the last … continue reading »