Super Bold: Coca Cola’s Response to ‘America is Beautiful’ Vitriol


The Super Bowl this year was less of a game and more like one big spectacle. While the Seahawks effectively shamed the Broncos in an anti-climactic, 3 hour beat down- off the field was, arguably, much more interesting. The halftime show was not above scrutiny. While Bruno Mars tried his best to channel the lost spirit of Michael Jackson (and failed), the Red Hot Chili Peppers proved they were not rocking enough to actually play instruments. Instead, deciding to pretend … continue reading »

Best Practices for Social Media Customer Support

social customer care-1

These days, everything has gone ‘social’ and customer service is no exception. It’s easier than ever for customers to reach companies quickly…and publicly. When faced with an issue, many immediately turn to social media to get their issues resolved–myself included. Why do I do this? Well, I know that if I tweet an issue at a company, they will want to resolve the issue as quickly as possible to avoid any bad press. As someone who has been on both … continue reading »

Stepping Back from Numbers: The Intrinsic Value of Social Media


December 19, 2013
Community, Marketing, Social Media

In the world of social media, there’s a constant conversation about likes, shares, retweets, favorites, etc. to measure the effectiveness of social campaigns. Of course, these are important metrics–especially when it comes time to impress your boss–but what about the myriad things you can’t attach hard and fast numbers to? Those have a value too! And you should make those a part of our decision making process as well. Below, I will outline three interconnected and hard-to-measure metrics we should … continue reading »

Top Tips on How To Use LinkedIn For Business – Expert Advice from Jasmine Sandler


(Note: This interview is the final installment of a five part series with digital marketing expert Jasmine Sandler) In the social networking world, LinkedIn is the platform for professionals.  With more than 259 million members across 200+  countries, LinkedIn is the place to be if you want to connect with peers and build your professional network. But beyond personal gain, LinkedIn is great for business. Because behind all these professionals, are companies and brands of all sizes and from all … continue reading »

How To: Create an Awesome LinkedIn Company Page


Be honest. The last time you thought about LinkedIn was probably never or maybe when you were looking for a new job. Oh hey, I’ve got this thing called a resume on LinkedIn, maybe it’ll help me out. As a social media manager, you can also leverage LinkedIn in a variety of ways that don’t include looking for a new job. Ever thought about creating a LinkedIn company page for the brand you’re managing? Yeah. Another shiny new network to … continue reading »

How to be an awesome social media manager


There’s a common misconception when it comes to the role of social media manager and that is that everyone thinks it’s an easy job. “You’re on Facebook and Twitter all day. What could be so hard about that?” For those of you that only use social media to catch up with friends, post the latest photo of your cat napping, or a daily Instagram feed of your lunch, it’s pretty simple to see why you would think that way. How … continue reading »

How to Grow Your Audience Through Social Media


Some businesses have an engaged and captive audience and, as a result, a thriving social media presence. Yet there are still many companies who don’t, especially in the B2B industry. Thankfully social media gives B2B bloggers, writers, and industry experts the tools to help boost interest in their brand. The truly difficult aspect of social media is knowing how to use the various platforms to target different audiences. Here are some methods to gain viewership across the different social networks. … continue reading »

Social Media the Right Way – Tips from Digital Strategist Jasmine Sandler


(Note: This interview is part one of a five part series with digital marketing expert Jasmine Sandler) “What am I doing that’s touching social media, and am I doing it the right way?” We can guarantee that at one point in your career, you’ve asked yourself (or will ask yourself) this question.  And it’s a valid question to ask – whether you’re part of a new business that is just starting its social presence or part of an established businesses … continue reading »

How to Use SEO to Build a Social Presence – Tips for SMBs from SEO Expert Matt Siltala


October 3, 2013
Community, Engagement, How To, SEO, Webinar

There is no doubt that a successful online marketing campaign today includes a ton of social media. Yet, having the knowledge to build a strong online following still eludes many marketers as each platform is unique, yet still equally important. As a new company, getting a successful social profile off the ground can be a major headache, and attempting to garner fans on multiple networks can seem like an insurmountable task. We’ve offered some tips on this in the past, but … continue reading »

Conference Apps – Let Them Lead the Way


August 29, 2013
Community, Events

Conferences have come a long way in recent years – mobile phones are now an integral part of bringing a livelier experience to meetings.  But the real wonder is the widespread use of conference apps for meetings, all because the world is going mobile faster than ever.  In this agile digital era, a host of apps on smart phones and tablets allows attendees to expand their networking, meeting programs, and schedule updates to offer a better management of meetings.  There … continue reading »