Social Media Listening – Formulating a Winning Strategy

Social media does not offer you a smooth playground to execute your marketing plans on. Marketers often stumble upon various challenges and end up wondering about how to get real results from social. One mantra to make the most out of your social media efforts is to “Listen effectively“.  Why effective listening? If you ever wonder what effective social...

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Join #MetricsChat Conversation

Wanna talk social media marketing? Join Viralheat as we talk business on Twitter! Got a question about social media marketing? Join #MetricsChat! Viralheat hosts #MetricsChat every other Thursday. We’ll talk strategy, social trends, analytics, metrics, and more with special guest experts and hosts. When: Thursday, March 5 from 11AM-11:30 AM PT Where: Twitter, #MetricsChat Guest: Josh Martin, Director of Digital...

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AtrocityWatch Hackathon – And the Winner is..

On Feb 15, 2015, AtrocityWatch Hackathon for Humanity saw some really cool solutions, which focused on using big data, and mobile technologies to build a Geo-Fencing application. The aim was to help spot Atrocities before they occur by analyzing social media and raising awareness during the time of occurrence. Together with Cloudera Cares, Amazon AWS, O’Reilly...

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#MetricsChat Recap: Matt Siltala discusses “shareable” visual content

Yesterday, we had the privilege of having Matt Siltala, President & Founder of Avalaunch Media as our expert guest for the #MetricsChat series. We had a very fruitful conversation around the topic “Creating Shareable Visual Content“. The key takeaway from this 30 minutes long Twitter chat was that marketers need to focus on the “shareable” aspect of the...

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Is Video the Future of Content Marketing in the Mobile Age?

I don’t know about you but I personally hate reading blogged content on mobile phones. Perhaps it’s my age? My eyes definitely aren’t as good as they used to be. The cold weather doesn’t help. Have you tried pinching and tapping at your mobile phone’s screen just to make the content big enough to read...

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