11 Ways to Use Viralheat’s Marketing Analytics

Posted by & filed under Marketing, Social Media

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April 4, 2012
Category:  
Marketing, Social Media

Want to know what to do with all those awesome analytics? We’ve got some ideas.

1.    Check out your brand.

Beyond retweets and likes, start to understand sentiment, intent to purchase, and trends across social channels using advanced analytics available in the dashboard.

 

2.    Scope out the competition.

Create profiles for competitors and keep an eye on what they’re up to, the sentiment of their users, how audiences engage with them, and their responses back. Get to know their most compelling selling points, areas they struggle in, and why customers leave – then use that knowledge to dominate!

 

3.    Understand your industry.

Are there additional competitors in the ecosystem? Is there an untapped market that converges with yours? You can use your Viralheat dashboard to find out the answers to these and many more questions about your industry.

4.    Pump up your sales pitches.

Send your sales team in armed with in-depth knowledge of the company they’re pitching. Set up a profile a few days in advance and understand key mentions, influencers, pain points, and the trends the company is facing – and how you can help them address these things.

5.    Understand marketing and advertising campaigns across the web.

Instead of aggregating Twitter, Facebook, blogs, and other types of traction from marketing campaigns manually, use the Viralheat dashboard to create custom reports for each campaign. Interactive graphs, multiple chart options, and raw stream data access means you can dazzle anyone with the information that’s important to them.

6.    Enhance your customer support with ease.

Identify and assign customer support issues to individuals on the team through email or integrations with a CRM tool. Sort mentions based on positive and negative sentiment and by channel. Then respond to customer issues, questions, or inquiries on social sites from within the dashboard or a native site, increasing the reach of your community and letting your audience know you care.

7.    Get to know your team.

Monitor and understand group and individual contributions across community management, public relations, marketing, and others involved in your brand.  Highlight achievements and the overall efficacy of outreach and awareness.

8.    Evaluate your social spend.

As your organization grows, understand the impact that social media marketing and online mentions make in your overall brand. Use Human Intent to identify leads coming in through social channels and understand which channels receive the most traction. This data is a powerful tool when appropriating marketing, PR, advertising, and other budgets. Make your case with data at your fingertips.

9.    Strengthen strategy and planning sessions.

Make your next branding moves based on solid data, trends in engagement, and where you have the most effect. Knowing which channels yield the most mentions, where your influencers are, and where the majority of leads come from allows your company to focus efforts in the most effective areas.

10. Retain customers.

Use monitoring, sentiment, and engagement tools to reach out to existing customers with product questions, feature requests, complaints, or other feedback. Your audience feels important and up-to-date, making them more likely to continue to choose you.

11.  Build relationships.

Increasing your audience interaction means they have more opportunities to trust and get to know you, your company, and your offerings. This means you’re top of mind when they grow dissatisfied with a competitor, need the assistance of a thought leader, or have questions about a new product.

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