Viralheat Survey: iPad mini Winner Announced!


July 10, 2014
Community, Events, Social Media, Surveys

We’d like to offer a sincere thanks to everyone who participated in our “Social Media Status Quo” survey. We’re very fortunate to have such an engaged and helpful online community.   We’re excited to congratulate our lucky winner, Salvo Lavis, who’ll be receiving a brand new iPad Mini! Salvo manages Internet strategy for the Cohen Media Group (, and you can find him online at or on Twitter as @SalvoLavis.   Thanks again to everyone who completed our survey. … continue reading »

The Business Benefit of Instagram – 5 Things You Need to Know


July 9, 2014
How To, Instagram, Social Media

Newsflash (although you might have been living under a rock the past year if this is news to you) – Instagram is a great tool for business. It’s hip, it’s visual, it’s user friendly, and… it’s popular! Instagram has over 200M monthly active users, 7.3M of whom login daily. That’s A LOT of people that you could potentially reach… more people than if you didn’t make the effort at all. Yet there are still many brands our there that are … continue reading »

LinkedIn for Business: What You Need


Of all the major social networks, LinkedIn is perhaps the most misunderstood, and most often ignored. Those who leverage LinkedIn properly can improve their company’s image, attract top talent, and cultivate a valuable base of followers. Below, we’ll help you learn more about what LinkedIn is, and how you can use it to its full potential.   Everyone has been to *that* party; the crowd is young, the house is trashed, the music is loud, and the beer is swill. … continue reading »

From Patent-Pending to Patent-Approved: Sentiment Analysis and Lead Identification


From the beginning, our customers have come to us looking for new ways to find engage their target audience. Each time, we were able to offer something our competitors could not – patent-pending technology offering sentiment analysis and lead identification to help our clients meet and exceed their social media goals. Ready for the good news? Our patents have been approved so we’re happy to announce Viralheat’s PATENTED sentiment analysis and lead identification technology! Wait, what? What does that mean… … continue reading »

Viralheat Features: Organizations and Workflow


If working in social media  management has taught me one thing, it’s this: no two clients’ needs are just alike. Every time I think that I’ve seen every conceivable business model or organizational structure, a new client comes in to prove me wrong. The lesson here is that the tools you use for social media management should fit your organization, not the other way around. With those needs in mind, Viralheat features a great system for organizational structure, permissions, and … continue reading »

Smart Ways to Increase Online Sales through Social Media: Update!


A few months ago, we wrote about ways to use social to increase online sales. For better and for worse, we work in an extremely fast-moving industry! It’s never too early to offer some updated thoughts on how to best use social media to drive sales.  

What’s Trending During the FIFA World Cup

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June 24, 2014
Social Media, Twitter

Turn on your TV. Scroll through your social feeds. Walk past your neighborhood bar. No matter where you turn, the world is united (at least for the next few weeks) by one common passion – watching the road to the FIFA World Cup. Every four years, people all over the world are glued to their television sets rooting for their country’s team to advance. Futbol is truly the world’s most popular sport and the FIFA World Cup final game is … continue reading »

Webcast: Social Media’s Move to Predictive Social Analytics


June 18, 2014
Current Events, Engagement, Social Media, Webinar

Viralheat is hosting a webcast, Social Media’s Move to Predictive Social Analytics featuring Paul Sebastian, CMO at Deutsche Telekom Hosted Business Services (DT-HBS). We would love to see you attend.

When: Wednesday, June 25, 2014 @ 11:00 am PST / 2:00 pm EST
How: Register here!

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Quora for Marketers: an Exercise in Building Community


Social media marketers – let’s take a deep breath, step back for a minute, and remember what social media is in its purest form: a way for us to be social! Too often, we apply statistical analysis and sales tactics to our social behavior, and end up chasing away the organic communities to which we’ve sought entrance. We should be creating great content and nurturing communities first, and counting “Likes” second. Let’s look to Quora for some examples of how … continue reading »

Visit Jeff Revoy at SMSS


June 4, 2014

Stop by SMSS, the Social Media Strategies Summit, in New York City next week and hear our CEO, Jeff Revoy discuss Marketing’s Move to Predictive Social Analytics. He will be presenting on Wednesday, June 11 at 9:35 am in Track Two: Social for B2C.  In this session he will talk about how businesses can use predictive social analytics and lead identification to increase conversions and sales by capitalizing on conversations among consumers on social media. We hope to see you there!