The Future of Big Data and Social Media

mobilidade-e-redes-sociais

April 23, 2014
Category:  
Big Data, Social Media

Social media combined with big data holds the key to future success for companies in every industry. These two resources bring in incredible amounts of useful data. If companies don’t actively invest in them, they are effectively eliminating two of their most useful resources. Using social media and big data databases to enhance products and/or brands should come in a few different forms. First off, it should come from your own pages on Facebook, Twitter, Pinterest, Instagram, etc. This is … continue reading »

Marketo Webinar: The Move to Predictive Social Analytics

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As the social media marketing of tomorrow, predictive social analytics drive sales and increase the number of leads in your business’s pipeline. How? Take a quick look at any of your social media feeds. Chances are someone is talking about what they want or need in one form or another. Consider all the posts from “#itsaboy” to “#isaidyes” to “#newcar” – people constantly share facts about their personal life in a public forum. This kind of information sharing allows businesses … continue reading »

How To Take Advantage of Twitter’s Profile Redesign

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April 22, 2014
Category:  
Twitter

Earlier this month, Twitter announced that it would be dramatically changing up things and redesigning profiles. At first glance, the new design looks and operates a lot like Facebook. As a major social media network, Twitter has been struggling to attract an audience on it’s web platform despite offering programs like Sponsored Tweets and opening up their analytics for all to see. With this aggressive new design, Twitter is hoping to win back their core audience and get them excited … continue reading »

Feature Integration: Viralheat & Desk.com

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April 17, 2014
Category:  
Features

So you’ve got customers complaining all up and down your Facebook wall and on Twitter. It wasn’t so bad when you there were one or two a week and you could quickly reach out and address the situation. Now, there are four to five … a day. You’re losing track of what issues have been cleared up. You need some way to manage all this and perhaps track each complaint. Viralheat’s newest feature integration with Desk.com is targeted at solving … continue reading »

Recap: Beyond Social Listening at the Marketo Marketing Nation Summit 2014

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April 16, 2014
Category:  
Events

It’s clear that marketers are still focusing on real-time engagement and listening. This is why the “Going Beyond Social Listening – Using Social Media to Predict Buyer Intent” session at the Marketo Marketing Nation Summit 2014 in San Francisco was so valuable.  During this session Viralheat CEO Jeff Revoy, DT-HBS CMO Paul Sebastien, and Appia VP of Marketing Sally Lowery gave insight on the importance of the move to predictive social analytics along with relevant examples and successful case studies. … continue reading »

New Features: Email Notifications & Task Management

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April 15, 2014
Category:  
Features, Viralheat Announcements

When our customer’s talk, we listen.  Our most recent updates are a result of customer requests for features they’d love to see added to our growing set of capabilities. Check out the newest additions below.  Notifications for Social Behavior Social media management and marketing is a 24/7 job. While you may leave the office at 5 p.m., tweets and updates can go well into the early morning hours. An unexpected social media crisis can quickly throw your marketing strategy to … continue reading »

Get more for your money with Facebook’s new ad redesign

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Category:  
Facebook

You may have noticed that Facebook’s been making headlines lately with all of their redesigns. While you’ve been preoccupied with changes to your news feeds, you might have missed a significant change to the side of your news feed called the “right-hand rail.” For a while, the right-hand rail has  been overlooked and regarded as secondary real estate in favor of the news feed which is like the Times Square of news feeds. Ads that runs on the right-hand rail … continue reading »

How-To: Enterprise Social Media Marketing

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April 10, 2014
Category:  
Facebook, Social Media, Twitter

You need to be on social media. Social media gurus keep telling us it’s the premier marketing and CRM platform. Use it to drive leads and increase conversions and web traffic, they say. They measure performance with something called social ROI, which is largely abstract and elusive. Without a social media management tool, which will be covered in the conclusion of this post, enterprises are left groping for evidence substantiating a social media marketing budget. Social media is not the … continue reading »

Social Media Marketing Strategies for Small Businesses

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April 8, 2014
Category:  
Social Media

As a small business owner, especially in this economy, you’re probably struggling with limitations like financial resources, a lack of exposure, and not enough time in the day to get everything done. Taking on more responsibility or adding something else to the mix just sounds impossible, even though you know it’s absolutely vital to the success of your business. For many small business owners, the thought of managing social media accounts is overwhelming but it doesn’t have to be. Let’s … continue reading »

Marketing’s Move to Predictive Social Analytics at the Social Media World Forum (#SMWF)

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April 7, 2014
Category:  
Events, Marketing

Looking back at the Social Media World Forum (#SMWF) in London, it’s clear that real-time engagement and listening were a major focus of many of the keynote and breakout sessions.  This is why the Social Business breakout session “The Move to Predictive Social Behavior” was so important – rather than focusing on today’s current (and waning) trend of real-time monitoring, Viralheat CEO Jeff Revoy and DT-HBS CMO Paul Sebastien gave insight on the next big thing in marketing – the … continue reading »