New Features: Email Notifications & Task Management


April 15, 2014
Features, Viralheat Announcements

When our customer’s talk, we listen.  Our most recent updates are a result of customer requests for features they’d love to see added to our growing set of capabilities. Check out the newest additions below.  Notifications for Social Behavior Social media management and marketing is a 24/7 job. While you may leave the office at 5 p.m., tweets and updates can go well into the early morning hours. An unexpected social media crisis can quickly throw your marketing strategy to … continue reading »

Get more for your money with Facebook’s new ad redesign



You may have noticed that Facebook’s been making headlines lately with all of their redesigns. While you’ve been preoccupied with changes to your news feeds, you might have missed a significant change to the side of your news feed called the “right-hand rail.” For a while, the right-hand rail has  been overlooked and regarded as secondary real estate in favor of the news feed which is like the Times Square of news feeds. Ads that runs on the right-hand rail … continue reading »

How-To: Enterprise Social Media Marketing


April 10, 2014
Facebook, Social Media, Twitter

You need to be on social media. Social media gurus keep telling us it’s the premier marketing and CRM platform. Use it to drive leads and increase conversions and web traffic, they say. They measure performance with something called social ROI, which is largely abstract and elusive. Without a social media management tool, which will be covered in the conclusion of this post, enterprises are left groping for evidence substantiating a social media marketing budget. Social media is not the … continue reading »

Social Media Marketing Strategies for Small Businesses


April 8, 2014
Social Media

As a small business owner, especially in this economy, you’re probably struggling with limitations like financial resources, a lack of exposure, and not enough time in the day to get everything done. Taking on more responsibility or adding something else to the mix just sounds impossible, even though you know it’s absolutely vital to the success of your business. For many small business owners, the thought of managing social media accounts is overwhelming but it doesn’t have to be. Let’s … continue reading »

Marketing’s Move to Predictive Social Analytics at the Social Media World Forum (#SMWF)


April 7, 2014
Events, Marketing

Looking back at the Social Media World Forum (#SMWF) in London, it’s clear that real-time engagement and listening were a major focus of many of the keynote and breakout sessions.  This is why the Social Business breakout session “The Move to Predictive Social Behavior” was so important – rather than focusing on today’s current (and waning) trend of real-time monitoring, Viralheat CEO Jeff Revoy and DT-HBS CMO Paul Sebastien gave insight on the next big thing in marketing – the … continue reading »

How Big Data is Working to Fight Disease


April 5, 2014
Big Data

The more people understand what big data is and what it can do, the more they understand it’s not just a hype word or a buzzword in the tech industry. It’s a real problem-solver for the world’s most pressing issues, one of which is disease control and prevention. Together with social media, big data is putting together a powerful disease-fighting scheme here in the United States and across the globe that is saving lives. With services that support Hadoop in … continue reading »

Viralheat at 2014 Marketo Marketing Nation Summit

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The Marketo Marketing Nation Summit is an event to get hyped up for. First, over 3,500 marketers and thought leaders will gather to share industry insights that can mean the difference in how enterprises approach the remaining three quarters of 2014. Second, Viralheat CEO Jeff Revoy, DT-HBS CMO Paul Sebastian, and Appia VP of Marketing Sally Lowery will present the social media management of tomorrow on Tuesday, April 8 at 8:00AM in 2022-2024. Third, Viralheat will exhibit its vast capabilities with … continue reading »

How-to: Enterprise Social Media Marketing


Enterprises have begun to understand the value of social media marketing for engaging with customers, driving marketing campaigns, and increasing long-term revenue. However, with multiple social platforms to choose from, which platform works best for your brand? This post will offer an introduction and best-use case for each two of the largest social media networks: Facebook and Twitter. Facebook With over 1B active users, Facebook remains the most popular social network. A recent study, however, showed that teens and young … continue reading »

The Value of Social Media Marketing

Advantages of SMO

April 1, 2014
Marketing, Social Media

Social media marketing is the process of gaining traffic and conversions through social media.  Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. For instance, Twitter is a social site designed to let people share short messages (140 characters or less) with others within a rapidly moving timeline. Facebook, in contrast, is a full blown social networking site that allows for sharing updates, photos, joining events, and … continue reading »

Predictive Analytics at Massive: the Advertising and Marketing Summit

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Want to learn how the enterprise social media management of tomorrow can drive your social ROI and conversions? Want to invest in a product that yields social dividends? On April 3 at the Massive: the Advertising and Marketing Summit, Viralheat will showcase its lead identification and predictive analytics technology. Predictive analytics anticipates buyer intent via human intent and natural language processing technology to deliver leads as they happen. Rather than relying solely on cold calling and marketing automation processes, predictive … continue reading »