Viralheat is the enterprise content marketing and social media management platform that provides digital marketers with social media monitoring, publishing, analytics, content intelligence, and reporting in a single, intuitive interface. With its patented technology, Viralheat is leading the way in predictive social analytics that convert social media conversations into actionable sales leads. Global brands seamlessly integrate Viralheat into their sales, marketing and customer support workflow to derive a return on their investment in social media engagement. Situated in Silicon Valley, Viralheat is privately held and backed by the Mayfield Fund. Viralheat also has offices in Boston and in London, England.
Jeff Revoy comes to Viralheat with more than 20 years of experience in Internet, Search, and Social…
Vishal Sankhla’s expertise in large-scale network monitoring and analysis provides the foundation…
In The Press
Udemy Graduates to the Next Generation of Content and Social Marketing with Viralheat
Global online learning marketplace uses Viralheat to better understand its social following and drives a 35 percent increase by publishing content that it is optimized for engagement. Total mentions of Udemy soared by 43 percent, Facebook fan…
Check Out Paper’s Staggering Traffic along with 9 other big marketing stats from the week
Let’s close the marketing book on #AlexFromTarget, shall we? Social stats player ViralHeat this week gave Adweek exclusive data on how the situation benefited Target Nov. 3 through Nov. 7.
How Viralheat Uses Social Mentions to Track Sentiment and Brand Personas
It’s one thing to know that people are talking about your brand or content on social media. It’s another to know how they feel about it and what else they want. That’s what Viralheat, a social media marketing and analytics platform, wants to…
Appia’s marketing team used Viralheat to research competitor wins and fails, sentiment around the developer space, as well as terms and advertising methods that were resonating in their target conversation threads. Prior to launching the product, the marketing team applied data gleaned from social media research to use in their marketing automation campaigns. Using marketing automation, Appia’s team was able to turn their social insights into targeted marketing programs.
From welcome programs and site activation to nurture and support, Appia used the social insights from Viralheat and extensive marketing automation campaigns to produce and launch their product. As a result of their efforts, Appia’s launch has produced more than 1800 new self-service publishers in the first 7 months.
Viralheat’s user friendly and comprehensive platform offered MobiSquad a solution for each of it’s clients. It improved the quality of MobiSquad’s services by providing brand monitoring and lead generation capabilities. Viralheat even went beyond the norm to create unique features that made the team more efficient and effective.
The bulk publishing functionality of the Viralheat platform greatly increased efficiency giving the MobiSquad team more time to concentrate on brand monitoring and lead generation. By pairing the analytical data from the Viralheat platform with MobiSquad’s extensive field level research, MobiSquad has established a set of local business best practices that generate positive results.
Viralheat’s powerful monitoring feature enabled DT-HBS to monitor conversations across multiple social media platforms, blogs, and websites. As a result, DT-HBS was able to evaluate its competition and meet its customers’ needs through an overall picture of the telecommunications market provided by Viraheat’s data. The Viralheat solution also helped keep DT-HBS abreast on negative reviews of its service and product.
This monitoring allowed DT-HBS access to real-time conversations about the telecommunications market across social media and the web. The solution also allowed DT-HBS to engage directly with key influencers and customers to participate in shaping the DT-HBS brand. This led to a greater understanding of the market, customers, and influencers, so that DT-HBS could analyze and develop a targeted solution for a customized go-to-market plan.
Viralheat’s powerful monitoring and analytics features crawls the social web to identify relevant conversations across the biggest social media platforms, blogs, and websites. As a result, Viralheat provides Vscore’s database with accurate, real-time social data about each actor, including: overall sentiment, popularity by volume of mentions, top influencers, most shared content, and more.
Variety Insight easily integrates social data for thousands of actors and actresses into their site and database. Casting agents from around the world can access Variety’s Vscore to view sentiment and popularity data around today’s top celebrities.
Using Viralheat’s monitoring feature to view mentions of its brand and promotions enabled Men’s Wearhouse’s marketing teams to remain agile and engage with its community. Marketing teams tracked keywords, such as tuxedo, to understand what consumers and competitors post on social media about the topic.
Since implementing Viralheat and focusing on its social media efforts across multiple channels, Men’s Wearhouse has grown its social following to over 400,000 fans. It is now ranked No. 247 in the Social Media 300, and its social media presence drives 2.11% of all traffic to MensWearhouse.com.
Yamaha teamed up with Viralheat’s enterprise social media management platform to increase the amount and quality of engagement with existing and potential customers. Yamaha’s boat motor division saw an increase in contact on social media networks from their customers who were having issues with their boat motors. Rather than having the customer support team act as middlemen between the customer and mechanic with the chance of technical terminology getting lost in translation, Yamaha turned to Viralheat to help address the issue.
Viralheat was the only solution that offered all the social tools Yamaha was looking for, particularly team management with a user interface (UI) so intuitive and easy-to-use that Yamaha felt comfortable bringing on their mechanics
ZenDeskThe Zendesk integration allows businesses to securely connect their Zendesk account to create and manage support tickets for mentions across multiple social networks as well as facilitate online conversations.
Facebook is a social utility that connects people with friends and others who work, study and live around them.
The Salesforce integration allows businesses to securely connect their Salesforce accounts to create and manage leads and sources as well as generate activity records to track a lead’s movements.